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Methodology · vsi-v1.0

No opaque score. No black box.

From SEO Audit to Verified Improvement

Guiding principles

  • No single opaque 'Google score' — every input is disclosed.
  • Every issue includes evidence (page URL, offending element, why it matters).
  • Confidence label rises as you connect Search Console, GA4 and PageSpeed.

The four scores

Technical Health

0–100

% of important crawled URLs without critical technical errors.

Inputs
  • HTTP status
  • redirects
  • canonical/robots directives
  • index-blocking issues

Search Opportunity

0–100

How much traffic upside a site has if the gaps are fixed.

Inputs
  • title/meta/h1/schema gaps
  • Search Console impressions (when connected)
  • Content-gap analysis
Phase 1 uses gap-density only. GSC connection lifts confidence to High.

Business Alignment

0–100

How well priority pages support the site's stated goals.

Inputs
  • priority_urls (from onboarding)
  • indexable status
  • title present
  • h1 present
  • schema present

Data Confidence

0–100

Coverage of the analytical data actually available.

Inputs
  • crawl_coverage
  • business_context
  • gsc/ga4/psi connections
Weights
  • crawl_coverage: 0.35
  • business_context: 0.25
  • gsc_connected: 0.2
  • ga4_connected: 0.15
  • psi_connected: 0.05

Readiness formula

0.35·technical_health + 0.15·(100 − search_opportunity) + 0.25·business_alignment + 0.25·data_confidence

Known limitations

  • Instant audits inspect a single page — site-wide claims require a full crawl.
  • Search Opportunity is estimated until Google Search Console is connected.
  • AI Visibility scoring ships in Phase 5.
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WebsiteTech.pro

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