Each lead receives a 0–100 score based on the signals that predict real intent, then is classified so sales knows exactly where to focus.
You control the rules — qualification adapts to your business.
Scoring Signals
- location & service selected
- budget & timeframe
- company size & purchase intent
- pages viewed & number of visits
- chat behavior & form answers
- referral source & previous inquiries
Lead Classifications
ColdWarmMarketing QualifiedSales QualifiedPriority
Your Rules, Your Business
Qualification thresholds and weightings are fully customizable so the scores reflect what a good customer looks like for you.