We map the journey from anonymous visitor to advocate, collecting only appropriate, consented data.
Privacy and consent controls are built in from the start.
The Customer Lifecycle
AnonymousKnownSubscriberLeadQualifiedCustomerRepeatAdvocate
What We Track (With Consent)
- traffic & campaign source
- content viewed & product interest
- lead & conversion source
- repeat visits
- purchase / customer status
Privacy by Design
Consent management and privacy controls ensure data is collected and used responsibly and lawfully.