We plan, launch and optimize campaigns across search, display, video and social, with tracking that ties every rupee or dollar to a result.
The objective is predictable, profitable customer acquisition.
Campaign Types
- Google Ads & search advertising
- display & YouTube advertising
- social advertising
- retargeting & remarketing
- local & lead-form campaigns
- shopping / product campaigns
- landing-page optimization
- conversion tracking & attribution
The Metrics We Manage To
We optimize for the numbers that determine profit.
- CPC — cost per click
- CTR — click-through rate
- CPA — cost per acquisition
- CPL — cost per lead
- ROAS — return on ad spend
- conversion rate
- customer acquisition cost
KPIs On Every Media Report
3-6×
ROAS
Return on ad spend after optimization
↓35-60%
Cost per lead
Within 60 days of launch
4-9%
Conversion rate
On landing pages we build
<90d
CAC payback
For services with LTV > $1k
How We Optimize
ResearchBuildLaunchTrackOptimizeScale
Proof Point
PilotHome-services operator · 2 metros
Local ServicesRebuilt Google Ads with conversion-first tracking — doubled booked jobs on the same spend.
Full campaign restructure (SKAG → match-type modern), server-side conversion tracking, and dedicated landing pages per service. Same monthly spend, far more booked jobs.
2.1×
Booked jobs / month
-54%
CPL
4.8×
ROAS
-$9.2k/mo
Wasted spend
"The ad account looks completely different now. We can finally tell which keywords made money, not just which got clicks."